Selling a home is the largest business transaction most people will ever make. With such high stakes and so many important steps, it is imperative that it be done properly.  I am committed to guiding you thru each step of the home-selling process to ensure that you maximize your equity in this investment.  My expertise, resources and diligence help to ensure that the selling process is as seamless and profitable for you as possible.

The Selling Process

I take a comprehensive and proactive approach to the sales process. Preparing a home for sale is a team effort.  It requires proper preparation, making the necessary repairs and updates as well as staging, marketing, and commitment.  The real estate marketplace is very competitive.  My goal is to make your home stand out above the competition.

I will be responsible for the marketing activities necessary to sell your property. This includes the creation of a comprehensive marketing plan designed to showcase your property to the right buyers.  The property will receive global exposure via the Sotheby’s marketing platform as well as a presence on numerous national and local websites and social media.  Professional photos, a virtual tour and a beautiful color brochure are vital in properly presenting your home to potential buyers.  Actively engaging agents and potential buyers with open houses is another excellent tool to be incorporated into the marketing plan.

Furthermore, many home sales occur as a result of networking among real estate professionals.  Lakes Sotheby’s agents collaborate regularly to pair buyer needs with upcoming listings.  I will focus on utilizing all available avenues in order to provide your property optimal exposure and generate an acceptable offer.

General Tips for Preparing Your Home:

First impressions matter! Correctly staging your home can go a long way toward selling your home promptly and maximizing equity.  Even minor alterations can have a major impact. Here are a few guidelines that can help transform your home and encourage a timely sale of your property.

Start from the outside: Great curb appeal provides a  positive first impression of your home.  A neatly manicured lawn and well-groomed landscaping will create a positive impact on prospective buyers.
 Welcome the buyers: Doorways and entrances greet visitors as they enter your home.  Freshly paint the front door and add seasonal decor or flowering plants to create a warm, inviting feel.
Light up your home:  Ensure that all light bulbs are functioning and that there is ample light throughout the house as it projects a feeling of warmth. Sparkling windows create abundant natural light as well.
Clean kitchens and shiny bathrooms help sell homes: Be sure these rooms are gleaming! Countertops should be clean and free of clutter. Repair caulking in bathtubs and showers. Fixtures should always be polished. Putting out fresh white towels adds a touch of luxury.
A place for everything: Make sure beds are neatly made and all clothing is put away. Neat, well-organized closets show that there is ample storage space throughout.  Remove personal photos and diplomas which encourages buyers to focus on the spaces rather than the personal effects.
Check for repairs: Minor flaws in your home suggest neglect to the prospect. Be sure to clean and verify that major appliances and mechanicals are functioning properly.  Replace filters as needed.  If a potential buyer finds a minor defect in a house, it often generates concern of underlying defects or deferred maintenance issues.
Give the potential buyer privacy: Once a showing is scheduled, freshen up the house and depart so the potential buyer can comfortably and thoroughly tour the property.


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